GET YOUR EYES IN SHAPE
For Always On Eye Shadow Sticks, I developed the new Smashbox brand expression and brought it to life through one of its first major campaigns.
Built around artistry for every eye shape, the campaign celebrated effortless application, bold color payoff, and all-day wear through a visual world that felt playful, pro, and unmistakably spoke to the brand’s studio heritage.
Photography: Davis Factor, Brad Lansill
Head of Artistry: Lori Taylor Davis
Key Makeup: Francesca Tolot
Video: Alex Kim Kenealy
Treatment + script: Tiyana Grulovic
Director: Alex Kim Kenealy
ALWAYS ON EYE SHADOW STICKS, in the world.
This campaign was further brought to life through eye-shape education from trusted creator and influencer partners.
