hello hi

hello hi

Tiyana is an executive creative director, strategic brand leader, and storyteller based in Los Angeles

See projects
A young woman with long wavy brown hair wearing a white t-shirt and gold jewelry standing against a plain white background.

what i do

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what i do *

I believe brands grow when they tell a story worth remembering. As a former journalist, my work sits at the intersection of brand strategy, storytelling, and creative direction. I love to help companies define how their story comes to life across every customer touchpoint in impossibly beautiful ways. 

Here’s where I add the most value:

CREATIVE leadership

Creative is most powerful when it solves a business problem. I lead the development of integrated campaigns, product launches, and brand experiences that are rooted in strategy, built around compelling narratives, and executed with exceptional craft and a consumer-obsessed mindset.

BRAND strategy + narrative

Brands aren’t built on a great product alone (although it certainly helps — a lot). Every memorable brand tells a story people want to be part of. I help them define that story, then translate it into strategy and creative experiences that inspire connection + drive growth.

AI innovation

I believe AI should enhance creativity, not replace it. I design practical AI workflows that accelerate ideation and creativity while preserving human taste. I’ve introduced AI methodologies across global creative teams and continue to explore how emerging technology can unlock better ways of building brands.

building creative teams

The best creative work comes from inspired — and fun — teams. I build collaborative environments where people are challenged, supported, and trusted to do their best work. I believe leadership is measured not only by the work we create, but by the people we develop and the careers we help shape.

Work with me
See projects
  • Collection of makeup products including powders and compacts from BECCA, Smashbox, and other brands, arranged on a white background.

    Brand Transformation

  • Two young women with red hair and light skin, posing close together against a plain gray background.

    Narrative Development

  • Silhouettes of various spray bottles on a flat surface, with a bright light background

    AI Visualization + Workflow

  • Close-up of a smiling woman with blond hair, glittery eye makeup, and white teeth, touching her cheek with her fingers.

    360 Creative Strategy

  • Young woman with black leather jacket and blue eye makeup taking a selfie against a white background.

    Campaign Concepting

  • A young woman with long blonde hair, wearing a black turtleneck sweater, sitting indoors with a serious expression.

    Go-to-Market Planning