MEET YOUR NEW LIGHTING CREW
This campaign focused on Smashbox-developed contour techniques made for every face shape, reinforcing the brand’s roots in artistry and education. Through video and powerful transformations, we showed consumers how painless and utterly uncomplicated contour can be.
This campaign contributed to our contour category growing 80% at MECCA, and Smashbox becoming the #2 brand at Douglas.
Photography: Davis Factor, Brad Lansill
Head of Artistry: Lori Taylor Davis
Key Makeup: Elayna Bachman
Video: Alex Kim Kenealy
CONQUER THE CONTOUR
CONTOUR FOR EVERY FACE SHAPE
To bring the brand’s signature contour techniques to life, we created video tutorials for each face shape.
