ArtARITZIA

ARITZIA

As Aritzia's Fashion Director, I was responsible for defining and evolving the overarching fashion vision of Aritzia’s creative content, specifically the online product catalogue, email marketing, look books, and throughout seasonal campaigns.

Under my leadership at Aritzia, a new direction for ecommerce creative led to 125% increase in sales online.

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ARITZIA X THE COVETEUR

I led a collaboration with Hanneli Mustaparta and Chuck Grant with the Coveteur for a fall collection, exploring the subject’s favorite places in New York City.

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