Urban decay world pride

Creative Direction for Urban Decay’s Social Campaign around World Pride.

For Urban Decay’s Sparkle Out Loud Social campaign, I sought to cast real people and luminaries from the LGBTQIA+ world to speak to the ideas of Unity, Identity, and Love — all from their own perspectives. For this campaign, we created three videos and a multitude of images to tell inspirational stories around Pride.

Interview, video + narrative treatment: Tiyana Grulovic

Talent: Kamil Oshundara, Deb Never + Claire, Casil MacArthur

Photography: Christine Hahn

Makeup: Steve Kassajikian, Amanda Rodriquez

Video Director: Rosanna Peng