WHAT’S UP WITH YOUR BROWS?
To repulse Urban Decay’s surprise-hit brow collection, I brought it back to what matters: how real people feel about the most expressive part of their face.
Used across IGTV, Instagram and Youtube, this series brought in over 2 million views.
Video Director: Rosanna Peng
Bella Ferrada Does her brows
My friend Bella has the most distinct signature brows. They say a lot of about her family, her heritage, herself. Plus, she’s really great at makeup. I cast her in this campaign to speak to the personal expression behind her brows. This video gained millions of views overnight.
THE FLY TWINS
Beauty people always tell you that your eyebrows are sisters, not twins. So, I thought that it would make a lot of sense to cast actual twins — Hope and Grace Fly — to talk about their brows.
what’s up with your brows?
The full video compilation, featuring our entire cast and the Urban Decay brow collection.